The US ranks as the most obese high-income country worldwide. 69% of American adults are overweight, 36% of the overweight population is obese. Middle age adults (ages 40-59) are the most affected, as 44.3% of them struggle with obesity.
Obesity increases mortality by 40% in middle age females, 62% in middle age males. Comorbidities such as mental health problems, sleep disorders, cardiopulmonary diseases and physical pain can impose limitations on the physical activity of all patients. As a result, less than 5% of the morbidly obese successfully lose weight and maintain it.
After conducting research and 1:1 interviews with multiple participants, I did affinity mapping, which revealed a few very important themes. The key theme that stood out to me was resilience. I found that in spite of their struggles with obesity, they still want to overcome it and are more than willing to take the necessary steps towards a healthy lifestyle.
How Might We: How might we assist middle age Americans in overcoming obesity and maintaining a healthy lifestyle to prevent the onset of chronic diseases?
Persona's User Story: As an obese adult I want to join and purchase a membership to a weight loss program so that I can stay consistent with an all-in-one plan that provides: a nutritionist, healthy meal plans and workout plans.
Once I gathered all my qualitative and quantitative research, identified a key theme, created a How Might We, created a persona and a chose a user story from my epic, I was able to create a Task Flow Diagram.
After creating a Task Flow Diagram and drawing inspiration from existing apps, I began working on my exploratory sketches, which ultimately led me to my solution sketches for my wireframe.
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