In order to facilitate a smooth user experience, I designed a symmetrical navigation bar, which consists of four buttons: Home, Products, About Us and Contact Us. Most importantly, I included the official company logo (which also serves as an additional Home button) at the center of the navigation bar. The navigation bar design and functionality is consistent throughout the entire website.

The first section of the home page consists of three call-to-actions (CTA's). The first CTA is designed to direct users to the Products page, the second CTA is designed to direct users to the About Us page and the third CTA is designed to direct users to the Contact Us page. All three CTA's direct users to the same exact pages that the buttons on the navigation bar lead them to.

My client requested a Customer Reviews section with AI generated submissions with the intent to give the company added credibility. Rather than creating an individual page for the reviews, I implemented this section into the design of the Home Page for the purpose of greater visibility.

For the footer, I included the same elements, buttons and functionality as those included in the Navigation Bar. However, the logo is smaller and I used a different typeface and size for the buttons. Also, the orientation of the footer is vertical rather than that of the navigation bar, which is horizontal.  The footer design and functionality is consistent throughout the entire website.

For the products page, I included every type of ice cream that Today's Frozen Desserts offers: Premium, Standard, Economy, No Sugar Added, Lactose Free, Sorbet, Sherbert and Liquid Mix for Soft Serve. Every type of product includes its own description with an image that serves as a button that directs users to its own individual page that lists every single flavor of that product.

Each product offers several flavors. For example, Premium offers 67 flavors ranging from Apple Caramel Crunch to Vanilla Snickers. Therefore, I created individual pages for each product so that users can explore every available flavor. To go back to the Products page, users will simply click on the Products button in the navigation bar.